1- Watch the video until 4:49 and say what the purpose is.
2- Watch it again and list what each of the following factors involved in a PEST analysis refer to.
- Political factors
- Economic factors
- Sociocultural values
- Technological factors
The global environment of today is _________ ____________ than it was even 10 years ago. While companies _________ _______ _____________ to get any kind of information about markets. Today, they are _________________ in information. To stay afloat, company may ____________ _______ what is known as a PEST analysis. In a PEST analysis, we audit these factors to ________ ________________ about a company's environment.
4- Choose one of those factors and explain what examples are given to illustrate it.
